Haydn Morgans Evaluation

Final Adverts

These are the finished productions of my adverts.

Further Progress

This is the title sequence that will frequently occur throughout all my adverts. This proved to be a very task to create, a huge amount of problems arose and I am still not 100% satisfied with the end product, the image although in HD settings still seems to be rather pixelised I blame this on the constant transporting of the file from various programmes such as Premier and After Effects to Photoshop. If I could I would of instantly corrected these mistakes but I struggle to find a way to fix it without redoing the whole thing, and this is not a realistic option due to the time it took.

On the up side I believe that this matched by visual expectation of what It should of looked liked, and encompasses the glowing orb's I had designed earlier. The title sequence was created to be indicative of the Broadband stereotype view fitting the convention of style, that the advert ineptly needs some kind of resemblance to what a person may think broadband may look like, most commonly personified in a glowing lights or sparks of energy, the energy and light representing the power that is offered. I believe I have captured this effects correctly in the piece, and also adds a attention grabbing brightness, as well as a sense of clarity within the message a humble and simple style but also aesthetically appeasing to the eye.

I have added a transition that warps into the original poster, I chose this for the fundamental reason of technological difficulty. Problem getting a frame to freeze led me to having to splice film together although I feel the end result may have aided such a move. The transition brings the brightness down and settles it down to an equilibrium, the blast of power connecting the two opposing ends of the broadband and as they touch a sense of calm is reached. Very much a effect I wished to emulate within my piece.

Working Progress.

This is a first draft of the final part of the advertising piece, using the glowing orb effect I included earlier on, I have used its potential to track the lines of the Eminence draw Animation, additionally I have also used a similar affect in the background, this I believe adds a additional eye catching element to the whole thing. The lines have also increased in their contrast with the white resonating an additional glow, this creates a more convincing, and recognisable style to wishes a cable like animation to unfold.

This piece will be used as my web-popup and to the end of the adverts, this piece of animation will be the herald of the Eminence advert range and will be the recognisable factor, this symmetry between adverts will invoke a recognisable factor. For the audience to watch the advert and perhaps even see the glimpse, but understand the company. This will link all of them together and scarcely avoid possible confusion that may occur.

A lot of inspiration on the style and effects I wished to gain from this piece, relate alot to the Marxist theory, especially Marshal McLuhan's theory regarding technology and the extension theory. A theory I looked at earlier in my blog, The envelopment of cables (representing the broadband) And the title of the sequences merges the two types together, a similar event caused by the envelopment of technology to the nervous system. And thus I hope that this relation works.

After Effects work

Above is the first product of my After-Effects work, following loosely on a tutorial I found, I adapted and changed certain aspects to create this ethereal Glowing Ball, these will act as the ends to the cables, the sparks that resonate of the ends. I believe this will add a aspect of depth and overall aesthetic improvement.

-Tutorial-
http://www.videocopilot.net/tutorials/3d_light_casting/

The ball of light was created by adding a series of swirling lines drifting from the centre point, shaped in a circular motion, and fading into a low opacity as it reaches the edge of the circle, duplicating these swirls add the depths, and a adjustment to colours gives a more realistic look. I shall look into applying these moving lines to the edge of the Eminence logo piece as it transpires.
This is the first step to using After Effects, and I hope that I shall be able to call upon its potential again during the animation process of creating my advert.

Working Progress

The Eminence preliminary animation, is coming along smoothly regardless I have experienced some Issues with an almost end result, rough as it is. I believe the speed of the animation is not up to the standard, this would be obligatory, due to the speed of flash, as I had mentioned this issue to possibly arise earlier.

Additionally from the crude affect I have used, that off slowly rubbing out the animation scene by scene, we see that blocks of the glow the resonate from the logo, seems to disappear in not so much as a linear fashion as the lineage. This could prove to be a problem, and may need a going over to neaten such up, or perhaps the hastening of the animation may cause the problem to cease. Also the smoothness of the animation is not present and this current moment, retouching and possibly looking into actions from programmes like After affects may aid.

Additional ideas that have also sprung up, would be to resonate around the idea of super-fast fibre optic broadband, an affect of perhaps sparks of light following that off the moving lines would give a essence of raw power crackling from the lines. This also enforces a iconic visual style that is obligatory with a audiences interpretations of how internet cables act.

Following a trend set with adverts such as B.T's adverts, seeming to create a stereotype of the power that beckons from Fibre optic internet.

Creation

Media Blog:

Creation process.
Gaining inspiration from a useful tutorial on Psd-tuts (http://psd.tutsplus.com/tutorials/tutorials-effects/create-a-high-flying-snowboard-illustration) I was able to find a particular type of lineage and how to create it using Adobe Illustrator, this was infect the first time I had seriously used Illustrator, and this tutorial taught me a lot. Through the process I learnt lineage and 3D transforming affects.
These images are quick example of the process used, i copied over the original text with a thin brush tool, after this i transformed the lines into 3D giving a nice effect, from that I copied this into photoshop and created a drop shadow, and a blue hugh to radiate from the lines, unhappy with the colour and transformed the lines themselves to a more creamy white colour, I think this theme of colour could represent the purity and simplicity of the service offered.

The font type I had used Ayuthaya was chosen because at the time it seemed like quite a definitive type font to sketch the lineage around easier, but additionally for the simplistic element to coincide with the lineage used. Additionally within the text there is a slight undertone of typewriter, futuristic text styles, from the shape of the letters particularly the "I"

In terms of the lineage used, I thought this was effective with the elements of simplicity brought forth from its visual style.

Furthermore: Now I have a basic idea of my logo and the lineage technique, i will build upon perhaps change some factors, like introducing some thicker lines, play around with the colour a little more, and add a tad more clarity. Once I am happy with this, i will need to start looking into a technique, and making the linage grow from the edge of the screen and form the final piece.
An idea i had upon this would be to rub out a small inch of each line inside out, a gruelling process. But this will allow me to speed up the frames per second and reverse the rubbing effect creating a growth effect.