Research

Marxism Theory in media.

I believe the study of Marxist Theory in media, connects to the effect I wish to create, this is Marshal Mcluhan's theory of mediation within the media one particular aspect that interests me is his theory of technology become an extension of the persons nervous system he quotes..

"After more than a century of electric technology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned. Rapidly, we approach the final phase of the extensions of man—the technological simulation of consciousness, when the creative process of knowing will be collectively and corporately extended to the whole of human society"

Marshal see's the advance in technology and humans inept need to grasp it and use it in everyday life to aid them in their endeavours, such as mobile phones. Humans who own and frequently use a mobile. (nearly everyone in the new generation in western society) Never leave their mobile unattended and take it everywhere they go, regarding this piece of technology almost as a limb. Marshal assumes that this is a form of evolution within society.

I believe i can apply this theory to my piece in the process of suggesting that this broadband is a part of your life, the cables a part of you. Suggesting that power is your upgrade, a upgrade for your human body. Making your life easier, and covering all aspects of your humble life. From Gaming, to music to web-surfing.

Virgin Media -Broadband Tv Advert

This is the advert for Virgin Media's Broadband Tv add, this advert shows the protagonist investigating the source of "disaster" that is happening acting very much like an earth quake, he walks with a almost confident and surety as if he knows what is coming, he walks to the door and open it. The door acts as symbolism for... well opening the door to a new broadband. As soon as the door open he is blasted back with a immense power, the camera in a low angle showing the bright white light he is staring at, almost as a Godly power, as the house blows to pieces, sparks of bright orange light explode past him, representing the sheer power of the Broadband an impressive site to behold. The effects and "epicness" of the Camera shaking and style of shot, catches a great deal of attention and screams power.

I like the idea of representing power in such a way, enveloping the internet to the man's whole life, his belongings and house. Everything around him is caught in the magnitude, the style is subtle but also not, the the internet is again represented in sparks of bright light. Reinforcing the stereotyped view of how Broadband runs, again pushing me to fulfil this convention.

BT Infinity Broadband Advert

This is the advert or Bt's infinity broadband, a new fibre-optic fast connection that they are implementing, the piece is set at night, this gives these ethereal glows that strike down very slowly across the screen, these glowing lines come in a number of about 10-15, with a depth of field to show them spanning across the horizon, dropping down into various areas, these lines of light are very typical of a stereotypical view of how modern broadband seems to travel across the connections. They glow with a luminous white/cyan colour a style I very much wish to emulate within my piece.

Shots through the piece, show that off London, and a vast abundance of places from Football grounds, to a house, this shows a element of connectivity, the vast array of random places also suggests a ability that their services are available anywhere. This is a process and technique of connecting to the audience showing a realistic side of life that we seem to endure, almost as if this is happening on our front door, making us believe it is on our front door. The style of people looking and being shocked and gazing in awe at the glowing orbs, adds the factor of reality.