Haydn Morgans Evaluation

Final Adverts

These are the finished productions of my adverts.

Further Progress

This is the title sequence that will frequently occur throughout all my adverts. This proved to be a very task to create, a huge amount of problems arose and I am still not 100% satisfied with the end product, the image although in HD settings still seems to be rather pixelised I blame this on the constant transporting of the file from various programmes such as Premier and After Effects to Photoshop. If I could I would of instantly corrected these mistakes but I struggle to find a way to fix it without redoing the whole thing, and this is not a realistic option due to the time it took.

On the up side I believe that this matched by visual expectation of what It should of looked liked, and encompasses the glowing orb's I had designed earlier. The title sequence was created to be indicative of the Broadband stereotype view fitting the convention of style, that the advert ineptly needs some kind of resemblance to what a person may think broadband may look like, most commonly personified in a glowing lights or sparks of energy, the energy and light representing the power that is offered. I believe I have captured this effects correctly in the piece, and also adds a attention grabbing brightness, as well as a sense of clarity within the message a humble and simple style but also aesthetically appeasing to the eye.

I have added a transition that warps into the original poster, I chose this for the fundamental reason of technological difficulty. Problem getting a frame to freeze led me to having to splice film together although I feel the end result may have aided such a move. The transition brings the brightness down and settles it down to an equilibrium, the blast of power connecting the two opposing ends of the broadband and as they touch a sense of calm is reached. Very much a effect I wished to emulate within my piece.

Working Progress.

This is a first draft of the final part of the advertising piece, using the glowing orb effect I included earlier on, I have used its potential to track the lines of the Eminence draw Animation, additionally I have also used a similar affect in the background, this I believe adds a additional eye catching element to the whole thing. The lines have also increased in their contrast with the white resonating an additional glow, this creates a more convincing, and recognisable style to wishes a cable like animation to unfold.

This piece will be used as my web-popup and to the end of the adverts, this piece of animation will be the herald of the Eminence advert range and will be the recognisable factor, this symmetry between adverts will invoke a recognisable factor. For the audience to watch the advert and perhaps even see the glimpse, but understand the company. This will link all of them together and scarcely avoid possible confusion that may occur.

A lot of inspiration on the style and effects I wished to gain from this piece, relate alot to the Marxist theory, especially Marshal McLuhan's theory regarding technology and the extension theory. A theory I looked at earlier in my blog, The envelopment of cables (representing the broadband) And the title of the sequences merges the two types together, a similar event caused by the envelopment of technology to the nervous system. And thus I hope that this relation works.